@cnbcmakeit: Tony Donatell has a knack for spotting business opportunities that others might overlook. Over the past two years, he’s transformed an empty storefront next to an Amoco gas station convenience store in Lakeville, Minnesota into The Farmer’s Cellar, an upscale restaurant and cocktail bar with a speakeasy twist. ⠀ In true speakeasy fashion, The Farmer’s Cellar has a hidden entrance: a faux soda cooler inside the gas station convenience store, which Donatell renamed The Farmer’s Grandson. ⠀ To attract customers in today’s economy, “you have to provide an incredible experience,” he adds. “People are enthralled with the idea of discovering something new.” ⠀ Find out more about Donatell's hidden speakeasy at the link in bio.

CNBC Make It

Open In TikTok:

Region: US

Monday 19 October 2026 19:00:06 GMT