@profitandperformance: Why Buyers Will Question Your P&L #businessvaluation #acquisition #smallbiz Your business may look more profitable than it really is. The hours, money and effort you put in don't show up on your P&L, and a buyer will ask about them. Watch the full episode (Ep. 08, When Can You Afford to Hire?): https://youtu.be/yJqhWoCOhyo Find out where your business still depends on you: https://www.futureviewcpa.com/your-founder-subsidy-check Is your business profitability as real as it looks on paper? Many founders accidentally hide costs by subsidizing operations with their own unpaid time and resources. This creates a false sense of security where your financial statements don't reflect the true cost of running your company. Tell me in the comments: what is one "off balance sheet" cost you've realized you are paying? Book a 90-minute strategy session, available only to podcast listeners and viewers: https://www.futureviewcpa.com/strategy-session Connect on LinkedIn: https://www.linkedin.com/in/jenniferltoddcpa #cashflow #smallbusiness #businessowner#foundergetyourlifeback #founder