Eugene Healey | Brand/Culture
Region: AU
Tuesday 20 October 2026 01:00:07 GMT
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Anonymous Crank :
Guys you’re making it harder than it needs to be. All you need to do to be happy is wake up daily at 4:30am, 2 hour weightlifting gym session, sauna, cold plunge, $200 supplement regime, three organic meals, regular sober get togethers a with friends after 10 hours of deep flow work at a job that empowers you, and keep a strict 9pm bedtime and never deviate from that at all or risk completely derailing your entire life. It’s really not that hard
2026-10-20 04:14:48
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NxtSpo :
Cigarettes are back in?
2026-10-20 05:06:18
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Sierra :
I’m 27, have a bachelors degree in marketing, and I work in the mall at the Vans store. I bartend/barback on the weekends, I make decent money between both jobs. I’m in a band. I’m happy. That’s good enough for me!
2026-10-21 03:03:15
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The Romantic :
New grads from ivy leagues are struggling to find jobs right now! The people I personally know who are successfully employed have been working at their same job for several years, have their own business, or are in finance/tech! New job postings are paying less and demanding more skills/experience. The goal post is forever shifting
2026-10-20 01:11:07
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Nunya Business :
life is meant to be lived.
2026-10-20 03:10:22
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petercorneel :
“Back in 2019”, that’s like yesterday 😂😂
2026-10-20 13:32:06
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In Cahoots Co :
Optimising to be productive and the reward is not 'spare time' or success - it's just more work. So yeah - why bother rushing and optimising all the time. Just slow down and live.
2026-10-20 05:26:25
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Sondponders :
I am still winging it day to day. Yall stay safe out there
2026-10-20 04:03:51
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wishxuxchdu :
Excellent as always! My only note is that I don’t agree that the smoking thing stems from nihilism or fatigue. I think it’s a fashion cycle item. I’ve been predicting smoking in fashion for over ten years now bc it’s been coming back from that long. And the reason is that it became so maligned and obscured that the pendulum swung in the perverse way it does. Also, cigarettes have become a luxury item due to price and decreasing availability. Supply. Lastly, smoking has become literally so disgusting, that we enjoy the fact that only models and the upper class look good doing it. So it’s a status symbol once again, and that’s why smoking is “back”
2026-10-20 07:07:16
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Tamararara :
Not all of us want to optimize our lives. 💖
2026-10-20 02:29:40
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Capgras Cat :
Treating your boss well DOES NOT prevent you from loosing your job… unless you are your own boss
2026-10-20 05:14:49
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User :
It’s not only the economy, the trend has reached its delulu peak. We don’t have the time, the desire to do all that
2026-10-20 01:05:18
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Anne LaRose :
It’s not that we’ve been treating our bodies well. It’s that humans are inherently inefficient and optimization is just more stress.
2026-10-20 12:07:02
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elisa tate :
Brilliant analysis. I don’t see that people aren’t optimizing as much in 2026. In fact, when the world is spinning out and you have no control, some people tend to optimize more (counting calories, exercising, 10,000 steps, etc) because they can control what they do with their bodies. I could be totally wrong, but I also connect hedonism with the privileged. Because I think you need money for the purist of pleasure.
2026-10-20 23:43:04
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aj.creatureofhabit :
The last normal year was 2019.
2026-10-21 23:51:59
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MistyKewl :
Wow it’s so weird to hear about something on YouTube before TikTok
2026-10-20 04:35:00
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zuzu🍉 :
I think the goal of treating our bodies well is so our bodies treat us well in return. anything else feels like bs
2026-10-20 06:46:44
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Peopled_Out :
Reminds of that podcast bro that said a glass of wine derailed his entire week
2026-10-22 17:04:23
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ivana.is.fit :
Ur content is EXCELLENT. Thank you 🙏
2026-10-20 09:33:17
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The Human Beast Box :
Worth revisiting Byung-Chul Han, esp Burnout Society
2026-10-20 17:03:54
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wholesomefoodie :
Great take
2026-10-20 09:35:24
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naradila :
And it’s also SaaS companies selling GTM and workflow optimization. Basically SaaS selling to other SaaS. Are we truly expanding the economic pies or are we making sure that the same buyers get reached by 10x more sellers lmao😭
2026-10-20 12:33:31
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Renée💟 :
Good content
2026-10-20 15:08:08
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Jas :
Not to mention how much capitalism benefits from the healthy lifestyle
2026-10-20 15:52:39
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Unitee :
I think our definition of what is optimal is going to change from [ maximizing every aspect of yourself to increase value and ultimately be able to consume more ] to [ what is practical for me and what are the things I want to maintain because it projects who I am vs who I could be and I have that choice ]. That will be a world that returns to natural beauty. People who engage in fitness or eating well for health purposes, that work at a manageable pace and live in a manageable way, that have friends who don’t put pressure on them to be anything other than human, that have boundaries between work and home and that live life, not in an overstimulating “life or death” competition at every corner type of way. Instead in a way that’s asks “how can I optimize today” - That’s life maxing and honestly, even speaking in terms of a system, that is also more sustainable AND productive because better quality of mind and living creates a better quality of expansion for the objects humanity creates…but unfortunately we’re still out here trying to pretend we’re something separate and more perfect than what’s natural 🤷🏽♀️I do hope we get over this plastic obsessed phase because it’s giving fake
2026-10-20 18:46:47
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