@dailydispatch6: Fajr Atiya Williams had no way to call for help#truecrime #truecrimecommunity #truecrimetiktok #truecrimestories

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Tuesday 20 October 2026 06:49:35 GMT
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This is the difference between micro-influencers and well-known influencers with millions of followers. We helped a company beauty company with influencer marketing. They wanted to work with prominent influencers and not micro-influencers. We wanted to work with micro-influencers, so we settled on working with both and then comparing the data. Here are the results from working with big influencers (the post only stayed up for a day): Total followers: 119 million Total cost: $11,500 Number of influencers: 32  Impressions: 10.8 million Total likes: 114k Total comments: 1252 comments Total bio link clicks: 906 clicks Total trackable conversions: 21 The campaign wasn't profitable from a direct conversion standpoint, but we noticed conversions increase during those 24 hours when all the influencers posted during the same day. Even if you attribute double, triple, or even quadruple the amount of conversions, it still wasn't profitable. But there were branding benefits, and the CPM wasn't too bad... $1.06 Now, let's look at the micro-influencer data. Before I break down the micro-influencer stats, remember they are more flexible. We were able to get the majority of them to keep up the post. All of them were required to keep the post up for at least 2 days and keep the link up in their bio for 48 hours. It was substantially cheaper, but it involved way more work on our end, as we had to manage 137 influencers instead of 32. When you look at a CPA, micro-influencers cost $130.55 versus $547.62 From a direct ROI perspective, both created a loss, but micro-influencers lost us less money per sale. Large influencers are used to getting paid lots of money, and many of them are lazier than micro-influencers. Moral of the story, micro-influencers typically provide a better CPA, but it requires more work to manage them as you need a lot of them to move the needle.
This is the difference between micro-influencers and well-known influencers with millions of followers. We helped a company beauty company with influencer marketing. They wanted to work with prominent influencers and not micro-influencers. We wanted to work with micro-influencers, so we settled on working with both and then comparing the data. Here are the results from working with big influencers (the post only stayed up for a day): Total followers: 119 million Total cost: $11,500 Number of influencers: 32 Impressions: 10.8 million Total likes: 114k Total comments: 1252 comments Total bio link clicks: 906 clicks Total trackable conversions: 21 The campaign wasn't profitable from a direct conversion standpoint, but we noticed conversions increase during those 24 hours when all the influencers posted during the same day. Even if you attribute double, triple, or even quadruple the amount of conversions, it still wasn't profitable. But there were branding benefits, and the CPM wasn't too bad... $1.06 Now, let's look at the micro-influencer data. Before I break down the micro-influencer stats, remember they are more flexible. We were able to get the majority of them to keep up the post. All of them were required to keep the post up for at least 2 days and keep the link up in their bio for 48 hours. It was substantially cheaper, but it involved way more work on our end, as we had to manage 137 influencers instead of 32. When you look at a CPA, micro-influencers cost $130.55 versus $547.62 From a direct ROI perspective, both created a loss, but micro-influencers lost us less money per sale. Large influencers are used to getting paid lots of money, and many of them are lazier than micro-influencers. Moral of the story, micro-influencers typically provide a better CPA, but it requires more work to manage them as you need a lot of them to move the needle.

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