@hil.zuck: 3 creators to study before you post a single reel. I’m building this account in real time, and these three taught me more than any course. 1. @mosseri has said the three signals that matter most are watch time, likes and sends. So stop judging a reel by its raw likes. Open your insights and check average watch time, likes per reach and sends per reach. A reel with 40 likes on 400 views is beating one with 100 likes on 10K. 2. @kallawaymarketing knows one hook isn’t enough. He rehooks all the way through, opening a new question before he answers the last one. Watch one of his videos and count how many times he gives you a reason to stay, then try two rehooks in your next reel. Bonus: he’s said most of his ideas come from newsletters, which brings me to number 3. 3. @milkkarten writes Link in Bio for people who run social for a living. Her interviews show how the people behind big brand accounts decide what to post, so you learn from their tests without running them yourself. Read one a week and steal one idea for your own account. Save this so you actually go follow them, then send it to the friend who keeps saying she’ll start posting. Follow along. I share what’s working every single week. #contentcreator #instagramtips #reelstips #personalbrand #socialmediatips

Hilary Zuckerman

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Tuesday 20 October 2026 17:04:42 GMT