@dixon.ayden: If you were looking for a retailer in Australia that "sells appliances the way others sell art," Winning Appliances would come closest to the answer. Founded by the Winning family in 1906, the company formally entered the appliance trade back in 1945. Now in its fourth generation of family ownership, it stands as one of Australia's leading premium appliance specialists. It operates 22 experience stores nationwide, most of them located in affluent areas, with a positioning that leaves no room for ambiguity: it doesn't compete on price. It competes on experience, on expertise, on brand. Put another way, what happens inside a Winning Appliances store goes beyond selling appliances — it is closer to presenting a way of living. Its flagship experience store in Redfern is the most direct illustration. Step inside and the first impression is that it "feels more like a gallery than a showroom." Refined interiors and luxury appliances set each other off; every brand is given its own dedicated space, and the displays break away from the shelving logic of conventional retail, inviting you to slow down, look, touch and experience. Walking the floor, one detail stands out. Within the Winning Appliances display layout, Haier Smart Home is the only brand holding two displays. One is Fisher & Paykel — long a national icon in New Zealand. Since being acquired by Haier Smart Home in 2012, it has steadily consolidated its position in Australia's premium market on the strength of its design sensibility and deep technological pedigree. It has taken over the space formerly occupied by V-ZUG, becoming a key premium brand within the channel. The other is DCS outdoor kitchen appliances, presented as a built-in display on a premium stone island bench, focused squarely on the outdoor barbecue needs of affluent Australian households. In Australia, a backyard barbecue is almost the default setting for family socialising, and demand for high-end outdoor kitchen appliances has been rising steadily.

Dixon Ayden Tan

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Wednesday 21 October 2026 10:01:12 GMT