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Wednesday 21 October 2026 16:22:37 GMT
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@augustoeruanvictor #augustoeruanvictorcy
@augustoeruanvictor #augustoeruanvictorcy
1 campaign for creative testing - separate each ad set by customer persona, messaging, or creative concept - separate each ad set by product type if customer personas are different your testing budget: Meta needs 50 conversions a week to exit learning. How much to spend on testing? Here’s your formula: (50 x target CPA) ÷ 7 days/week = your daily testing budget For most brands this will be too high, so spend what you can afford. My rec? Spend at least $100/day per test if you can. Just know that: higher spend = faster results, lower spend = slower results. More spend compresses time, so it depends on your appetite for risk, your economics, & how quickly you need to show results. 1 campaign for scaling: Two conditions MUST be met before graduating an ad from testing to scaling: 1. Total amount spent on an ad must be greater than or equal to the daily budget of your scaling campaign 2. Your ad’s CPA is within your tolerable range If BOTH these conditions are not met, your ad won’t perform in scaling. This is the #1 reason most ads can’t scale bc you’re “declaring winners” prematurely. Additional campaigns (advanced): Layer cost caps & bid caps to maintain efficiency. You also need new campaigns if you hit the ad limit, which is 150 for ASCs and 50 for manual ad sets. This is why we’ll often have multiple campaigns beyond the standard scaling & testing campaign bc we’re doing whatever it takes to scale while maintaining efficiency
1 campaign for creative testing - separate each ad set by customer persona, messaging, or creative concept - separate each ad set by product type if customer personas are different your testing budget: Meta needs 50 conversions a week to exit learning. How much to spend on testing? Here’s your formula: (50 x target CPA) ÷ 7 days/week = your daily testing budget For most brands this will be too high, so spend what you can afford. My rec? Spend at least $100/day per test if you can. Just know that: higher spend = faster results, lower spend = slower results. More spend compresses time, so it depends on your appetite for risk, your economics, & how quickly you need to show results. 1 campaign for scaling: Two conditions MUST be met before graduating an ad from testing to scaling: 1. Total amount spent on an ad must be greater than or equal to the daily budget of your scaling campaign 2. Your ad’s CPA is within your tolerable range If BOTH these conditions are not met, your ad won’t perform in scaling. This is the #1 reason most ads can’t scale bc you’re “declaring winners” prematurely. Additional campaigns (advanced): Layer cost caps & bid caps to maintain efficiency. You also need new campaigns if you hit the ad limit, which is 150 for ASCs and 50 for manual ad sets. This is why we’ll often have multiple campaigns beyond the standard scaling & testing campaign bc we’re doing whatever it takes to scale while maintaining efficiency
@augustoeruanvictor #augustoeruanvictorcy
@augustoeruanvictor #augustoeruanvictorcy
My husband talks to our baby every day 🥹❤️ He kissed my belly and baby kicked him 😂 #pregnantlife #pregnancyjourney #pregnantcouple #husbandwife #couplegoals
My husband talks to our baby every day 🥹❤️ He kissed my belly and baby kicked him 😂 #pregnantlife #pregnancyjourney #pregnantcouple #husbandwife #couplegoals
Boom boom boom #fyp #fypシ #biker #trending #boom
Boom boom boom #fyp #fypシ #biker #trending #boom
خوڕەمە بەهێزەکەم😏 #ti̇ktok #fy #fypシ #viral #foryou
خوڕەمە بەهێزەکەم😏 #ti̇ktok #fy #fypシ #viral #foryou

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