@shivam.sharma85: Arkes & Blumer (1985): students who had paid $100 for one ski trip and $50 for a better one on the same weekend — 54% chose the pricier trip they’d enjoy less. That’s the sunk cost effect. #psychology #shorts #sunkcost #decisions Music: "Wallpaper" by Kevin MacLeod (incompetech.com), CC BY 4.0