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Thursday 22 October 2026 03:26:49 GMT
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Kroger abandoned a Raleigh neighborhood, so residents spent 13 years building their own grocery store instead. 1,000 neighbors came together, raised $5M, and finally broke ground. They are building it with a commitment have it serve their own community, sourcing shelves from Black farmers local to the area: Southeast Raleigh has been federally classified as a food desert since the city’s two Kroger locations closed in 2013, leaving many residents miles from affordable grocery stores. From Kroger’s side, closing those two stores was an ordinary business decision.  Stores in lower-income areas often have smaller average baskets, higher costs for security and shrinkage, and lower sales per square foot.  A publicly traded chain compares each location against what that capital could earn elsewhere, and underperformers get cut. But residents have spent more than a decade trying to prove them wrong and show their community is worth showing up for.  Fertile Ground Food Cooperative now has more than 1,000 member owners and is starting construction on Garner Road on October 24th.  They’ve raised about $5 million of a $13 million goal, which leaves roughly $8 million to go, showing what an uphill battle it can be trying to feed your neighborhood the right way. The co-op describes itself as a community-owned grocery store, and its outreach has emphasized the goal to “pour our Black dollars back into our own community.” The local news station WUNC highlighted one connected grower, Erin Martin, whose Mount Olive farm has been in her family for eight generations. These are the types of producers that get ignored by large supermarket chains but are prioritized at a co-op like the one Fertile Ground is building.  If you want to shop from small producers from small farms serving their area, check out the Localize - Farmers Market app.  Finding community growers is how we fight back, just like Fertile Ground is doing in Raleigh.
Kroger abandoned a Raleigh neighborhood, so residents spent 13 years building their own grocery store instead. 1,000 neighbors came together, raised $5M, and finally broke ground. They are building it with a commitment have it serve their own community, sourcing shelves from Black farmers local to the area: Southeast Raleigh has been federally classified as a food desert since the city’s two Kroger locations closed in 2013, leaving many residents miles from affordable grocery stores. From Kroger’s side, closing those two stores was an ordinary business decision. Stores in lower-income areas often have smaller average baskets, higher costs for security and shrinkage, and lower sales per square foot. A publicly traded chain compares each location against what that capital could earn elsewhere, and underperformers get cut. But residents have spent more than a decade trying to prove them wrong and show their community is worth showing up for. Fertile Ground Food Cooperative now has more than 1,000 member owners and is starting construction on Garner Road on October 24th. They’ve raised about $5 million of a $13 million goal, which leaves roughly $8 million to go, showing what an uphill battle it can be trying to feed your neighborhood the right way. The co-op describes itself as a community-owned grocery store, and its outreach has emphasized the goal to “pour our Black dollars back into our own community.” The local news station WUNC highlighted one connected grower, Erin Martin, whose Mount Olive farm has been in her family for eight generations. These are the types of producers that get ignored by large supermarket chains but are prioritized at a co-op like the one Fertile Ground is building. If you want to shop from small producers from small farms serving their area, check out the Localize - Farmers Market app. Finding community growers is how we fight back, just like Fertile Ground is doing in Raleigh.

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