@zayacoffee: Origin = where it grew. Process = how the fruit was handled. Roast = how the beans were heated. Natural coffee dries in the whole cherry; washed coffee has the fruit removed before drying. Roasting follows, developing aroma and flavor. Look for tasting notes you enjoy, check the roaster’s roast range, and read the process if listed. Missing? Ask the roaster. A place is one clue, not a flavor guarantee.