@coach_flex: You can know EVERYTHING about training.. You can have all the qualifications, attend every course, read every book and know every trick in the industry. But none of that matters if you don't understand the person standing in front of you. - What drives them What motivates them What holds them back How they need to be communicated with • And most importantly, how to genuinely empathise with them Because your clients aren't robots. They're people.. And if you can't connect with people, understand them and make them feel understood, you're going to struggle to build a successful PT business. Being a great coach isn't just about knowing how to train someone.. It's about knowing how to coach the person

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