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Thursday 22 October 2026 15:50:45 GMT
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The hottest place to do SEO over the next couple of months is probably going to be Discord.
The hottest place to do SEO over the next couple of months is probably going to be Discord. "Discord will let public server messages be discoverable in Google Search. Starting November 16th, all discoverable servers will receive a server webpage. These public server webpages will include summaries of discussions happening in that public server. Starting in mid-December, some messages within these servers will be made publicly accessible on the server webpage. Other community platforms like Reddit have long benefited from search engine traffic as discussions on the platform tend to rank well for various user search queries on Google. Discord could also benefit from this." Reddit is nearly at an all-time high in clicks from Google search. They just had a little bit of a drop, but they're still at 1.8 billion clicks a month on Google Search. Reddit is also cited in AI a ton. This is what you're going to see. You're going to see people starting messages and entire servers on Discord with keywords- things people search. People are going to be linking to these webpages that represent entire servers or messages on a server. The backlinks will drive authority, which makes the pages show up higher. This is going to get quoted, cited, and recommended in AI a lot. People are going to go overboard. Just like with what happened at Digg at the beginning of the year, you're going to see a lot of servers get banned, a lot of users get banned. It got so bad for Digg at the beginning of the year, that Digg had to relaunch as an AI news aggregator because the SEO spam on it had gotten so out of control. Digg had their big relaunch. The SEO spam went crazy. They took everything down and relaunched as only an AI news aggregator. The marketers who win in the long term with this are going to be the ones who don't go crazy with SEO at the beginning. They create a legit community that has engagement. One out of 10 posts, one out of 20 posts are used for SEO. Discord, by the way, has a domain authority of 94 out of 100. That is some of the highest domain authority that you can have. There's also a pattern here. The most clicked websites in search are user-generated content platforms: YouTube, Reddit, TikTok, LinkedIn, Instagram, Facebook, X. Every marketer should be paying attention to this. #searchengineoptimization #seo #generativeengineoptimization #growthhacking

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