@pinkponycreative: ChatGPT vs Designer: Round Six 🥊 You guys are loving this series, so let’s keep it rollin’ shall we? And yes, we used “AI” to create this brand identity: Actual Intelligence. The logo, colour palette, type styling, custom illustrations… a brand truly like no other in the artificial grass industry. Fusion Turf came to us at Pink Pony for a complete rebrand, wanting to steer away from the industry norm: GREEN. Every artificial grass company seems to have collectively decided green is THE colour. But when your product is literally green and it’s all through your photography, a green brand just disappears into it. Everything gets lost. So my team and I went electric. A palette that contrasts the green, makes the product stand out from the brand, and brings some real energy into an industry that usually plays it safe (and, let’s be honest, a little boring). Which one would you hire?

Pink Pony Creative
Pink Pony Creative
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Friday 23 October 2026 01:03:59 GMT
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magpiekit
Magpie Kit :
What does a ball wearing sunglasses and a cap have to do with turf? Did it look better? Yes. Would you know the brand from the brand mark? Not in a million years.
2026-10-24 08:31:19
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jordamsearle
jordamsearle :
Niceeeeee - do you have 2 music tracks on? 😅
2026-10-23 01:34:27
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emma_hayward
Emma Hayward :
Absolutely love the overall branding! 😍 Just curious, you spent quite a bit of time showing us the development of the custom ‘F’, which I actually thought worked really well, but it doesn’t seem to feature in the final logo? Was there a reason you decided not to use it?
2026-10-23 07:26:01
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bryan.segura19
Bryan Segura675 :
Cuphead Designers…
2026-10-25 06:29:20
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marzcreativemind
Marz :
Love it
2026-10-23 02:19:24
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gingerbiscuit92
GingerBiscuit92 :
I wonder what the outcome was on your original prompt that included the word bold... did you purposely not show that one 😏
2026-10-24 16:02:58
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above.average.andy
Him :
ok...quick hot take on a completely unrelated note. I understand, as a designer who has done a lot of freelance myself, that you need money and to pay bills. but also, picking your clients is important. synthetic turf is terrible. its hotter, full of pfas and is just more plastic in the environment. its bad. like, all around bad. these companies dont deserve good design. they should fail.
2026-10-24 16:27:28
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sssssssheldon
sssssssheldon :
The problem is in your prompting and in the lack of iterations. You give one lame prompt and let it run one time with no refinements. And that’s always the scenario with designers on here, but the reality is, as a designer, you *have* a concept in your mind already. Use that concept and then refine multiple times with generative AI, just as you would in the real world. Perhaps starting with a prompt like this would have yielded better results for you: “Design a hero logo for “Fusion Turf”, an artificial grass company. The logo is a custom wordmark stacked on two lines, with the lettering set at a slight upward tilt for energy. Use heavy, condensed, hand-cut letterforms with one or two quirky letter connections (for example, the tail of one letter flowing into the next). Pair it with a small mascot badge that tucks into the negative space between the words, drawn as a flat one-color line illustration with a retro cartoon feel: a simple character with a personality, wearing something that hints at what the business does. Constraints: exactly two colors, one bold tangerine on a flat peach coloured background. No gradients, no shadows, no 3D effects, no photographic textures. Vector-style, clean edges, readable at small sizes. Mood: playful, confident, a little cheeky, with a vintage sports-team energy. Avoid generic icons, clip-art, and anything that looks like a stock template.” (That’s how I got this after a single round. Is it perfect? No. But that’s where iteration comes in next.)
2026-10-23 11:29:56
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priscilla.crystal
Priscilla Crystal :
Yours is absolutely better, but unfortunately, a lot of the time the clients don't care. They want what's cheaper and what's faster.
2026-10-23 02:21:17
1
naffco84
naffco84 :
I mean. that logo is fine. what these TikTok designers don't get is that not everyone cares about Brand Identity. there are plenty of businesses with cheap logos. Some companies don't have £10k to spend on a fancy logo. Some people just needs something.
2026-10-23 08:54:53
0
flappieskonijn
Flappieskoniin :
Mascotte slop
2026-10-23 06:36:23
0
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