@k.o.magazine: Korean niche fragrance brand BORNTOSTANDOUT has found a new home in Bukchon – and it’s a traditional hanok.  Known for its bold scents and unapologetic identity, the brand brings its signature edge to its fourth flagship, inspired by the gyubang, the private quarters of women during the Joseon era.  The hanok retains its original rafters, columns, and courtyard, now paired with stainless steel, sculptural furniture, and the brand’s signature red.  Look closer and you’ll spot fragrance displays inspired by quilt and pillow cabinets, folding screens using a loofah-dyeing technique, egg-shaped furniture, and mosaic tiles made from traditional roof tiles.  The flagship also introduces Café Red Accord, the brand’s first café. Come for the fragrances, stay for a coffee, and see a different side of the familiar hanok. BORNTOSTANDOUT BUKCHON FLAGSHIP STORE 34, Changdeokgung 1-gil, Jongno-gu, Seoul Daily 9AM–8PM #BORNTOSTANDOUT #KoreanFragrance #Hanok #NichePerfume #Bukchon @BORNTOSTANDOUT Video: K.O. Magazine

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