@thematchbookindex: Welcome to @thematchbookindex — archiving vintage matchbook design one cover at a time. This deep green matchbook celebrates the history of The Jolly Roger, which grew from humble beginnings in 1948 into a multi-generational dining tradition across California and Hawaii. The back features a reflective corporate message about their commitment to family hospitality, while the inside lists a comprehensive directory of their classic locations.  • Photo 1 (Front Cover): Deep green background featuring white script reading "The Jolly Roger Restaurants Est. 1948", a commemorative "40 Years Serving California & Hawaii" graphic, and "California & Hawaii" across the bottom flap.  • Photo 2 (Back Cover): Green background featuring a large letter "F" in a box and text recounting the restaurant's history since 1948, set above a dark brown striker strip.  • Photo 3 (Inside Cover): Open view displaying the restaurant logo, the phrase "Lunch, Dinner, Cocktails even Breakfast!", and a full directory of California and Hawaii locations above white-tipped wood matchsticks.  Did you ever visit The Jolly Roger for breakfast or dinner in California or Hawaii? #VintageMatchbooks #TheJollyRoger #CaliforniaEats #HawaiiDining #MatchbookCollector

TheMatchbookIndex

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Friday 23 October 2026 14:45:34 GMT