@olly.rosewell: Most waitlists are just a vanity metric. My first one was 500 people and about 100 converted on launch day because they actually had a reason to show up. Give people something they only get for signing up early, like free credits, so they buy on day one. - Build a waitlist first - Offer early bird perks - Create real scarcity - Give free credits - Incentivize launch day buying #saas #startup #software #entrepreneur #buildinpublic