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EVIL MAN
EVIL MAN
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Sunday 25 October 2026 09:23:12 GMT
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More than 100 investor rejections couldn't stop Melanie Perkins from building a multibillion-dollar company. Now she and her husband are preparing to give away most of the wealth it created. Before Canva became one of the world's most valuable private technology companies, Perkins was a young Australian entrepreneur trying to solve a frustrating problem. Design software was too complicated. While teaching students how to create yearbooks, she saw how difficult ordinary design tasks had become. She believed people shouldn't need professional training just to create something visually appealing. Her first venture, Fusion Books, helped schools produce yearbooks online. But Perkins had a much bigger ambition. She wanted to make design accessible to everyone. Convincing investors was another matter. She faced more than 100 rejections while trying to secure backing for the idea that would eventually become Canva. In 2013, Perkins, Cliff Obrecht, and Cameron Adams launched the platform. What began as an attempt to simplify design grew into a global business serving millions of people. By 2026, Canva had reached a valuation in the tens of billions of dollars. But Perkins and Obrecht had another plan for the wealth they were building. In 2021, the couple joined the Giving Pledge and committed the vast majority of their wealth to charitable causes. They also announced plans to dedicate approximately 30% of Canva's equity to philanthropic work through the Canva Foundation. At a reported $42 billion company valuation, that stake represents roughly $12.6 billion in potential charitable value. Their giving has already begun. In 2025, they announced an additional $100 million commitment to GiveDirectly, bringing their total commitment to the organization's poverty-relief work to $150 million. The funding supports direct cash transfers to people living in extreme poverty, particularly in Malawi. Rather than deciding exactly how recipients should spend the money, the initiative allows families to prioritize their own needs. For Perkins, the extraordinary financial success of Canva was never intended to be the final destination. The company was the first part of the plan. Using the wealth it created to help others was the second. She spent years convincing investors that her idea deserved a chance. Now, a substantial portion of the company she fought to build has been pledged to causes far beyond the technology industry.
More than 100 investor rejections couldn't stop Melanie Perkins from building a multibillion-dollar company. Now she and her husband are preparing to give away most of the wealth it created. Before Canva became one of the world's most valuable private technology companies, Perkins was a young Australian entrepreneur trying to solve a frustrating problem. Design software was too complicated. While teaching students how to create yearbooks, she saw how difficult ordinary design tasks had become. She believed people shouldn't need professional training just to create something visually appealing. Her first venture, Fusion Books, helped schools produce yearbooks online. But Perkins had a much bigger ambition. She wanted to make design accessible to everyone. Convincing investors was another matter. She faced more than 100 rejections while trying to secure backing for the idea that would eventually become Canva. In 2013, Perkins, Cliff Obrecht, and Cameron Adams launched the platform. What began as an attempt to simplify design grew into a global business serving millions of people. By 2026, Canva had reached a valuation in the tens of billions of dollars. But Perkins and Obrecht had another plan for the wealth they were building. In 2021, the couple joined the Giving Pledge and committed the vast majority of their wealth to charitable causes. They also announced plans to dedicate approximately 30% of Canva's equity to philanthropic work through the Canva Foundation. At a reported $42 billion company valuation, that stake represents roughly $12.6 billion in potential charitable value. Their giving has already begun. In 2025, they announced an additional $100 million commitment to GiveDirectly, bringing their total commitment to the organization's poverty-relief work to $150 million. The funding supports direct cash transfers to people living in extreme poverty, particularly in Malawi. Rather than deciding exactly how recipients should spend the money, the initiative allows families to prioritize their own needs. For Perkins, the extraordinary financial success of Canva was never intended to be the final destination. The company was the first part of the plan. Using the wealth it created to help others was the second. She spent years convincing investors that her idea deserved a chance. Now, a substantial portion of the company she fought to build has been pledged to causes far beyond the technology industry.

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