@suhadasabran:

Suhada sabran
Suhada sabran
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Sunday 25 October 2026 09:35:06 GMT
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Most coaches think they need to hire an expensive sales director to manage their closers and improve their sales numbers. But I used to pay sales directors anywhere from $40K to $100K a MONTH, and today I don't even have a human sales director. I replaced the entire position with Claude. And here's the crazy part. AI actually does a better job at some of the most important parts of managing a sales team. Think about it. A human sales director might listen to five or ten calls a week, give your closers some feedback, and hope they actually implement it. Claude can review EVERY SINGLE CALL. It can tell you exactly where your closers screwed up, which questions they forgot to ask, and whether they spent 80% of the call talking instead of listening. And the next day, it can check whether they actually fixed those mistakes. Now, here's where most coaches get this wrong. They think installing another AI tool is magically going to fix their sales team. It's not. If you don't have a sales process that actually works, you're just automating a broken system. That's why I always tell coaches to close their own sales calls FIRST. Get good enough at selling your own offer that you know exactly what a successful call should look like. Then record every call, give AI your sales process, and use it to identify the biggest thing each closer needs to improve. One mistake at a time. Because the real advantage isn't that AI saves you money on a sales director. It's that you can finally see what's happening on EVERY call and coach your team based on what actually happened instead of what they THINK happened. And after building a coaching business that's generated over $100M in revenue, I can tell you that getting better at sales is one of the highest-leverage things you can do to grow your business. #sales #ai
Most coaches think they need to hire an expensive sales director to manage their closers and improve their sales numbers. But I used to pay sales directors anywhere from $40K to $100K a MONTH, and today I don't even have a human sales director. I replaced the entire position with Claude. And here's the crazy part. AI actually does a better job at some of the most important parts of managing a sales team. Think about it. A human sales director might listen to five or ten calls a week, give your closers some feedback, and hope they actually implement it. Claude can review EVERY SINGLE CALL. It can tell you exactly where your closers screwed up, which questions they forgot to ask, and whether they spent 80% of the call talking instead of listening. And the next day, it can check whether they actually fixed those mistakes. Now, here's where most coaches get this wrong. They think installing another AI tool is magically going to fix their sales team. It's not. If you don't have a sales process that actually works, you're just automating a broken system. That's why I always tell coaches to close their own sales calls FIRST. Get good enough at selling your own offer that you know exactly what a successful call should look like. Then record every call, give AI your sales process, and use it to identify the biggest thing each closer needs to improve. One mistake at a time. Because the real advantage isn't that AI saves you money on a sales director. It's that you can finally see what's happening on EVERY call and coach your team based on what actually happened instead of what they THINK happened. And after building a coaching business that's generated over $100M in revenue, I can tell you that getting better at sales is one of the highest-leverage things you can do to grow your business. #sales #ai

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