@olly.rosewell: Free trial or charge upfront? It comes down to one question. If people get the value the second they log in, make them pay. If they have to set things up first, like inviting their team, give them the trial. - Value immediately? Charge upfront - Work needed first? Free trial - Database: instant result - CRM like Slack: slow setup #saas #startup #software #entrepreneur #buildinpublic