@chijioke.build: Water is one of the easiest things to get. So how did Liquid Death become a $1.4 billion brand? 👀 Mike Cessario didn’t invent a new drink. He gave an ordinary product an identity people couldn’t ignore. From its metal cans to skateboards painted with Tony Hawk’s actual blood, Liquid Death made people want to talk about water. Your product doesn’t have to be different. But give people a reason to choose YOURS. What makes your brand worth talking about?

Chijioke | Content Strategist

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Sunday 25 October 2026 20:11:48 GMT