@melschewychow: this new gelato-style soft serve shop and art space just opened in the LES, marking a partnership by NYC’s Studio Jeremyville and Australia’s iconic @gelato messina! 🍦 explore the space with beautiful art for viewing and sale, with community events coming soon, and add baked-in-house cakes and toppings to your sundaes! 🎨🍒🍰 📍 Softville • 137 Orchard Street, Lower East Side, Manhattan NYC @Softville #nycdessert #nycicecream #nycfoodie #lowereastside #nyc