@michael_girdley: On September 28, 2026, a rare Pikachu Pokémon card sold at auction for an astonishing $8.4 million. But just eight weeks earlier, another card with the exact same grade sold for around $80,000, a tiny fraction of that price. What's even more surprising is that neither card was entirely unique. Grading companies have identified at least 57 other examples with the same grade, while the Pokémon Company printed roughly 10 billion cards in the previous year alone. Despite the massive supply, certain Pokémon cards continue to sell for extraordinary amounts of money. But behind these prices is a market driven by three major players, and only one of them truly needs prices to stay high. So how did collectible Pokémon cards become a multimillion-dollar market, and what happens when the hype finally starts to fade? This is the rise and inevitable fall of Pokémon cards. #business #businesstiktok #businessstory #businessbreakdown #riseandfallseries

Michael Girdley

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Tuesday 27 October 2026 19:15:43 GMT