@levisteede: 📂 BRAND BRAIN ┃ ┣ 📄 CLAUDE.md ← the only file read automatically ┃ house rules + routing table ┃ ┃ ── 1. EVIDENCE IN ────────────────────── ┃ Research and other people's words. ┃ Nothing here is a decision. ┃ ┣ 📂 Market ┃ ┣ 📂 Awareness stages ┃ ┣ 📂 Sophistication stage ┃ ┣ 📂 Psychographics ┃ ┣ 📂 Existing solutions ┃ ┣ 📂 Mechanisms & history ┃ ┣ 📂 Category trends ┃ ┗ 📂 Regulation ┃ ┣ 📂 Customer (raw data only) ┃ ┣ 📂 Forums & communities ┃ ┗ 📂 Competitor review exports ┃ ┣ 📂 Personas ┃ ┣ 📂 Persona profiles ┃ ┣ 📂 Voice of customer (verbatim) ┃ ┗ 📂 Anti-language (what we never say) ┃ ┣ 📂 Competition ┃ ┣ 📂 Main competitor A ┃ ┣ 📂 Main competitor B ┃ ┣ 📂 Secondary set ┃ ┗ 📂 Working thesis (why we win) ┃ ┃ ── 2. DECIDE & BUILD ────────────────── ┃ What we chose, and what we make from it. ┃ ┣ 📂 Brand (written once, read by everything) ┃ ┣ 📂 Identity & positioning ┃ ┣ 📂 Product & formula ┃ ┣ 📂 Brand rules (tone of voice) ┃ ┗ 📂 Claims gates (what we may say) ┃ ┣ 📂 Creative (process only, no brand facts) ┃ ┣ 📂 Briefs ┃ ┣ 📂 Hooks & scripts ┃ ┣ 📂 Static ads (own rules file) ┃ ┗ 📂 Video ┃ ┣ 📂 Quality Gates (one fail = does not ship) ┃ ┣ 📂 Claims check ┃ ┣ 📂 Grounding check (source receipts) ┃ ┣ 📂 Voice check ┃ ┗ 📂 Read-aloud test ┃ ┣ 📂 Company (never read for creative) ┃ ┣ 📂 Partners & agreements ┃ ┣ 📂 Legal & entity ┃ ┣ 📂 Finance ┃ ┗ 📂 Suppliers & operations ┃ ┃ ── 3. ADD AFTER LAUNCH ──────────────── ┃ Needs live spend, orders and reviews. ┃ An empty folder teaches the assistant nothing. ┃ ┣ 📂 Account ┃ ┣ 📂 Spend & structure ┃ ┣ 📂 Performance targets ┃ ┣ 📂 Fatigue & diversity ┃ ┣ 📂 Placements & demographics ┃ ┗ 📂 Marketing calendar ┃ ┣ 📂 Audits ┃ ┣ 📂 Weekly snapshot ┃ ┣ 📂 Monthly hooks & organic ┃ ┣ 📂 Quarterly review ┃ ┗ 📂 Whitespace ┃ ┣ 📂 Iteration ┃ ┣ 📂 Which ads deserve it ┃ ┣ 📂 Hook swap ┃ ┣ 📂 Angle swap

Levi | ADS & AI

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Wednesday 28 October 2026 19:32:00 GMT