@jayhoovy: Every Customer has a threshold where they decide to buy. And your job is to stack value on top of a great product (discounts, exclusivity, a sign-up bonus, etc.) to clear that threshold. When the value is clear, “I’ll think about it” turns into “Oh, I want this.” This is one of many lessons I got to teach at Launchpad, our Founder reality show coming out in a few months. Here I’m working with Memoe, a team of two really talented Founders who competed on the show and came up with some clever growth, distribution, and monetization tactics I think you’ll love watching.

John | Building a Startup

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Thursday 29 October 2026 03:25:07 GMT