@carlypreneur: Gas is up 34% in a year. If your prices aren't, guess who's covering the gap. ⛽ September CPI: gasoline +34.2%, energy +20.4%. Energy costs jumped from the #9 owner worry to #2 in eight months. Your 3 options: 1. A clearly labeled surcharge 2. Repackage what's included 3. Absorb it silently Option 3 is how margins vanish. Pick 1 or 2. #RevenuePlay #Pricing #Carlypreneur #PlaysNotPlatitudes