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@aimi_us: #fyp #musteatinmycity #tiktokshop

aimi_us
aimi_us
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Thursday 29 October 2026 15:07:05 GMT
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One company has gone from £50k to £270k a month. Another has gone from £600k to £1.6 million a month. And here’s one of the biggest changes we made… We stopped only focusing on getting more leads and started focusing on what happened between the lead and the sale. Because most businesses don’t have a lead problem. They have a gap problem. Think of every lead as having a thermometer of interest. When they first enquire, there’s already some interest there. Your job is to keep raising that temperature throughout the client journey: Lead → Appointment → Show → Sale. But every gap gives that temperature a chance to drop. You take too long to call them. Temperature drops. They book an appointment and hear nothing for three days. Temperature drops. They don’t show and nobody follows up properly. Temperature drops. You send a quote and disappear. Temperature drops. This is why I always say: Deals are made in the cracks. It’s not just what you say when you’re speaking to the prospect. It’s what happens before the call. Between the calls. After the appointment. And right up until they make a decision. Getting more leads is great. But before you spend more money filling the top of the funnel, look at how much money you’re already losing through the gaps. If you want to see how we’ve built this for businesses, comment VIDEO and I’ll send it over.
One company has gone from £50k to £270k a month. Another has gone from £600k to £1.6 million a month. And here’s one of the biggest changes we made… We stopped only focusing on getting more leads and started focusing on what happened between the lead and the sale. Because most businesses don’t have a lead problem. They have a gap problem. Think of every lead as having a thermometer of interest. When they first enquire, there’s already some interest there. Your job is to keep raising that temperature throughout the client journey: Lead → Appointment → Show → Sale. But every gap gives that temperature a chance to drop. You take too long to call them. Temperature drops. They book an appointment and hear nothing for three days. Temperature drops. They don’t show and nobody follows up properly. Temperature drops. You send a quote and disappear. Temperature drops. This is why I always say: Deals are made in the cracks. It’s not just what you say when you’re speaking to the prospect. It’s what happens before the call. Between the calls. After the appointment. And right up until they make a decision. Getting more leads is great. But before you spend more money filling the top of the funnel, look at how much money you’re already losing through the gaps. If you want to see how we’ve built this for businesses, comment VIDEO and I’ll send it over.
#razinn
#razinn

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