@theoryofkhaos: Sin 1: Not understanding identity pricing ⬇️ Most founders price for what they think their customer can afford. Cult-worthy brands price for who their customer wants to become. In psychology it’s called self-congruity. We don’t really buy products, we buy shortcuts to the version of ourselves we want to be. So when you’re pricing, don’t just ask “what can my customer afford?” Ask “does my price look like something the person they want to become would buy?” #cultbranding #brandpsychology #branding

Yasmin | Strategy & Design

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Thursday 29 October 2026 15:11:23 GMT