Join @Omnisend and get 30% off your first 3 months. Use code SKY30 - direct link at the top of my page. Your quietest subscribers are costing you inbox placement with everyone else. Email clients judge you on engagement, so every send to people who never open pulls you closer to the spam folder. The fix is sending most of your campaigns to a 30-day engaged segment. Here's what to include in your engaged segment: ✨ Subscribed to email as your first filter ✨ Opened or clicked an email in the last 30 days ✨ Started a checkout, added to cart or viewed a product in the last 30 days ✨ Every engagement filter joined with "or", so 1 action is enough to get in ✨ Include as many website metrics as you have, so if cookies miss one, the next picks it up #omnisend #emailmarketing - @skybailey_