@videolibraryofalexandria: In 1933, Hedwig von Restorff showed that an item which breaks the pattern of a list is remembered far better than the items around it. Today this is called the von Restorff effect, or isolation effect: the brain filters out sameness and holds on to whatever stands out. Safe behavior blends in and gets forgotten. Whatever breaks the pattern takes the attention and stays in memory. Sources 1. von Restorff, H. (1933). Über die Wirkung von Bereichsbildungen im Spurenfeld. Psychologische Forschung, 18(1), 299-342. https://doi.org/10.1007/BF02409636 2. Hunt, R. R. (1995). The subtlety of distinctiveness: What von Restorff really did. Psychonomic Bulletin & Review, 2(1), 105-112. https://doi.org/10.3758/BF03214414 #psychology #humannature #vonrestorffeffect #attention #memory #influence #libraryofalexandria #research