@levisteede: One. Pick one offer, and say it in pounds, not percent. Every tier you add is one more thing someone has to work out. Spend 80 get 20% off, spend 120 get 30%, plus a gift if you subscribe. They’re on their phone, they’re not doing that maths. They just close it. Tell them they save 40 quid instead. That lands. Two. Know what you’re doing it for before you start. “Hit the revenue number” isn’t a reason. Grabbing people who’d have bought anyway, getting customers you want to keep, setting up January. Different plans, different offers. I’ve seen brands run it all back in December and realise they’d have made the same profit doing nothing. Three. Don’t build the plan around your CAC dropping. It won’t. Everyone’s bidding, so your CPMs go up. What you control is how much people spend. Give them a reason to buy more. A 90-day supply, or the thing that makes the first product work better. Not a free gift that eats your margin. Four. Ten good ads beat fifty bad ones. Fifty cuts from one shoot day isn’t fifty ads. Same face, same room, same angle. You want a different person, talking about a different reason someone doesn’t buy. Five. Put the offer everywhere, then check it on your phone. People come in off old emails and retargeting ads. If your page says one thing and your emails say another, they think they’ve missed it and they leave. Close: And leave your normal campaigns running. Every year they beat the Black Friday ones.

725

There are no more comments for this video.

To see more videos from user @levisteede, please go to the Tikwm homepage.