@ecominsights_visuals: The best-selling perfumes on Amazon aren't Dior or Chanel. Eau de parfum on Amazon is about a $52 million a month category. Who's winning it? Lattafa: about $4.2 million a month Armaf: about $2.3 million YSL and Afnan: about $2.1 million each Dior: about $1.1 million Chanel: about $0.4 million Lattafa at $32 outsells Dior at $143. It has roughly 423,000 reviews. That's more than Dior and Chanel combined. The moat was the theater, not the juice. Online, the $32 bottle sits one click from the $150 one. So how much of your premium is substance, and how much is theater? There is a Lattafa out there right now. (All figures are Ecominsights estimates.) Revenue rankings for any Amazon category at app.ecominsights.io #amazonseller #ecommerce #perfume #brandstrategy #amazonfba

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Sunday 01 November 2026 01:00:00 GMT