@build_in_public: If you opt out of Google's AI features, Google will punish your site for it. "What happens when you opt your site out of Google's AI features? That's what we did. AI impressions go immediately to zero. Most surprisingly, regular organic clicks also dropped when AI features were disabled. It's the SERP halo effect. The more places you can get your brand to appear, the more likely a user will click at least one of them. Earning an AI citation link/mention may influence higher clicks anywhere on the SERP, even regular organic clicks further down the page." - From Cyrus Shepard A SERP, by the way, is just a Google search engine results page. Think twice before opting out of AI features. #searchengineoptimization #seo #generativeengineoptimization #answerengineoptimization

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Saturday 31 October 2026 02:06:42 GMT