@skybailey_: Big brands start their Black Friday sales earlier every year. It moved to mid-November, then to the start of November, and now some brands start in October. Small to medium brands don't need to follow them. We don't have the team to keep up that much hype, manage stock and produce promo material for weeks on end. Mid-November onwards is where you'll get your best results. Never launch on Black Friday weekend. It's the busiest weekend of the year for emails and marketing, so your launch gets buried in the noise. Always launch before Black Friday day itself. The 2 sale lengths I teach ➡️ The run-up strategy: 14 days ➡️ The weekend strategy: 6 days How to choose yours ➡️ Look at what's happening in your lead-up. Product launches you can't move will push your sale start back ➡️ Look at your revenue goal. A big goal needs a longer sale to give you time to hit it ➡️ Be honest about your resources. If you can't support a long sale, keep it tight and adjust your goal to match The full video walks through both sale lengths, plus how many emails to send per day.

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