@designonacid: @gustohq grew from payroll tool to the operational backbone of a small business. The brand had some catching up to do. Gusto Brand Studio and Smith & Diction pushed the familiar identity into a brighter, bolder system: two custom typefaces, a saturated take on its legacy palette, customer-inspired art direction, and illustrations with more colour, detail, and personality. Even Penny got a glow-up. Same heart. More guts. #gusto #smithanddiction #ximenakeirouz #brandrefresh #brandidentity #designonacid

Design On Acid

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Saturday 31 October 2026 07:31:01 GMT