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Saturday 31 October 2026 08:08:57 GMT
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![Japan. Coffee. WW2. KitKat. India. France. This is the incredible true global story in 56 seconds on how Nestle turned Japan from a tea drinking country into the coffee-crazed culture that it is today. So many business leaders look for the immediate win, but maybe this can help you look a bit more further ahead. [Sponsored by Klook] 👉 Follow @thebusinessbubble for more trends, news and business psych #nescafe #nestle #japan #tokyo #donquijote #business #psychology #businesspsychology #maggi #kitkat #kitkatjapan #india](/video/cover/7364218070849637639.webp)