@our.planet.decoded: Companies that lost millions for one racist joke 😳 #Interesting #History #fyp #mystery #HandM - One careless decision can cost a company millions and damage its reputation overnight. In the age of social media, brands are constantly under scrutiny, and a single controversial advertisement can trigger worldwide backlash. H&M learned this the hard way when one product image sparked outrage across the internet. In 2018, H&M faced intense criticism after advertising a children’s hoodie featuring the words “Coolest Monkey in the Jungle” modelled by a Black child. Many people considered the image racist and offensive, leading to widespread backlash and calls to boycott the brand. H&M apologised and removed the image, but the controversy damaged its public image. Although the exact financial cost of the incident was never clearly established, it became one of the company’s most infamous marketing mistakes.