@madamesweat: POV: your armpits started itching out of nowhere, and you’re already side-eyeing your deodorant. Hold that thought. It might not be the deodorant. It could be: Dry indoor heat. The day you turn on the heat, your skin changes too. Your armpits didn’t get the memo. A weakened skin barrier. Dry skin loses moisture faster and gets irritated more easily. Sweater friction. Your cozy knit is basically sandpaper in a nice colour. Seasonal dryness. Colder, drier air hits your skin before it hits your motivation. Moisturize at night, and treat your underarms like the rest of your skin. If the itch won’t quit, or you see a rash or redness, check in with your doctor. Share this with someone who needs to hear this. 🖤 #ItchyUnderarms #MadameSweat #FallSkincare #UnderarmCare #DrySkin