First one! It’s a broader audience and the other audiences are supporting, think of Gatorade, although it’s advertised as a sports drink everyday people still pick it up.
2026-11-02 21:43:23
3
Jennifer | Brand + Web Design :
Between these two creative directions I think the bigger question is who your ideal consumer is and why they're reaching for Nana Water. Is it post-workout hydration, an alternative to sugary drinks, or everyday refreshment? Understanding their needs, lifestyle, and purchasing motivations can help establish your brand positioning and ultimately guide the visual identity. It's less about choosing a vibe and more about creating one that resonates with the people you want to attract and ultimately convert into customers!
2026-11-02 23:02:53
0
𝐏𝐚𝐫𝐢𝐬 🧿 :
I’m torn between vintage and leisure 💔
2026-11-02 21:56:24
1
gracie :
Leisure for sure.
2026-11-02 21:17:26
1
🦢 :
I like the vintage vibe!! It makes it stick out
2026-11-02 21:16:53
1
Styleandsong :
Definitely more leisure
2026-11-02 21:10:47
1
linds :
I’m in my leisure vibe - breastfeeding mom and need all the hydration
2026-11-02 21:29:40
1
17ambo :
[Fire][Fire][Fire]
2026-11-02 21:07:43
2
Hailey :
I think right now, there’s a perfect opportunity to market to both athletes and the leisure lifestyle consumer. The girl tanning on the beach also took a sculpt class this morning, and the mom of two under two just ran a marathon (hi @allison kuch)
I think we are seeing an interesting balance of the everyday athlete and a leisure consumer. It’s about recognizing that wellness, hydration, and an active lifestyle!! Hopefully this is helpful!!
2026-11-02 23:32:49
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