@mr.paidsocial: If someone has to study your comparison ad to figure out what you're saying, the layout probably needs another pass. In this clip, the first archived example compares Paramount Plus ads with social media. There's a separate middle 'versus' column, several things competing for attention and labels that don't follow the same pattern. I find it hard to scan. The second example makes the comparison easier to follow: a clear headline, two columns and three points. It's shown in the Notes app, which is part of why I like how simple it feels. Here's a way to review your own comparison creative: 1.) Read only the headline. Does it explain what the two sides are? 2.) Look at one row at a time. Are you comparing the same thing on both sides? 3.) Check whether a middle column is adding information or just repeating 'versus.' 4.) Try removing a row. Does the main point still come through? I'm commenting on the design here. We don't have either advertiser's campaign data, so we can't say this layout caused better or worse results. You can find both visual examples in this video and the review steps in this description. Save it next to the comparison ad you're working on. The screenshots are historical examples; displayed prices are from those ads.

Mr. Paid Social

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Tuesday 03 November 2026 01:00:41 GMT