@linkswim.com: "Nobody clicks links anymore." Sure - then why do some links get tapped the second they land? The difference isn't your audience. It's the promise. A link that offers one clear next step gets clicked; a vague one gets scrolled past. Make the next step obvious and the tap takes care of itself. What's the last link you actually clicked - and what made you do it? #PURLify #Links #linkclicks #audience