@mr.paidsocial: Buying ads on digital platforms is one part of digital marketing. The distinction in this reply is about scope. For the online work in this clip, digital marketing is the broader category and media buying is a specialty within it. Someone can work in digital marketing without being the person responsible for buying and managing paid advertising. Here is a way to put that into practice: 1. Start with the broad category. Digital marketing covers different kinds of work, so the job label alone will not tell you which responsibilities a person handles. 2. Identify whether the role includes paid advertising. In the context of this clip, the media buyer is the person working with paid media on advertising platforms. 3. Separate paid and organic responsibilities. Publishing content or managing a community can belong to digital marketing without being media buying. 4. Ask what work is expected day to day. A useful conversation about a role gets specific about the channels, decisions and deliverables involved. 5. Use the distinction when learning or hiring. Match the skill you need to the actual work instead of assuming every digital marketer has the same specialty. The explanation and role-check questions are all in this description. Use them to make a job conversation more specific; no course or download is needed.
