@theultimatehumanofficial: We think twice about spending an extra $20 at the grocery store, but how often do we think about the long-term cost of what we're eating? I sat down with Steven Rofrano to talk about why food quality deserves a bigger place in our priorities. Eating healthier doesn't always mean spending more. But investing in better ingredients when you can is an investment in your health. Your grocery bill isn't the only cost worth thinking about.