@nicholasisbarefoo: Could you imagine spending so much time trying to actually build a brand and an online identity, only to realise that it's nowhere close to the person you actually are or the person you wanted to be? You spent your whole time chasing trends and seeing what was going viral within your niche instead of actually just authentically being who you are and shaping something from that. Well...luckily we don't have to worry about that.. We can just show up as ourselves, right?