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Dee Brown took four dribbles and put the basketball down by his feet. It was Feb. 9, 1991, and the Celtics rookie guard was standing near midcourt at Charlotte Coliseum, preparing for his first dunk of the NBA Slam Dunk Contest. On his feet were a special pair of hometown shoes: black Reebok Omni Zone Pumps with an orange ball covering the pump atop the tongue. The Pump had been on the market for nearly 15 months. Brown wanted to make sure he was close enough to the judges -- Julius Erving, George Gervin, Bobby Jones, Maurice Lucas and Dan Roundfield -- so they could see what he was doing while still being in view of the fans. As soon as Brown put the ball on the court, he bent down and started pumping the shoes. The more he pumped, the louder the fans got, the more the players sitting courtside cheered. “I could see in the corner of my eye that they're like, 'Oh, what? Oh, look what he's doing, like this is crazy, this is different,'
Dee Brown took four dribbles and put the basketball down by his feet. It was Feb. 9, 1991, and the Celtics rookie guard was standing near midcourt at Charlotte Coliseum, preparing for his first dunk of the NBA Slam Dunk Contest. On his feet were a special pair of hometown shoes: black Reebok Omni Zone Pumps with an orange ball covering the pump atop the tongue. The Pump had been on the market for nearly 15 months. Brown wanted to make sure he was close enough to the judges -- Julius Erving, George Gervin, Bobby Jones, Maurice Lucas and Dan Roundfield -- so they could see what he was doing while still being in view of the fans. As soon as Brown put the ball on the court, he bent down and started pumping the shoes. The more he pumped, the louder the fans got, the more the players sitting courtside cheered. “I could see in the corner of my eye that they're like, 'Oh, what? Oh, look what he's doing, like this is crazy, this is different,'" Brown said. "And the fans got excited about it and the players."During the flight from Boston to Charlotte, Joanne Borzakian Ouellette, who was Reebok's director of global marketing for the NBA at the time, went through a list of things that Brown could potentially do to help raise awareness for the shoe. Wear Pump socks. Wear a Pump hat. And one idea was to pump up the shoes. But Brown was half listening. He was too in awe of where he was about to go and too nervous to fully be in the moment on the plane. He spent most of the flight thinking about the dunks in his repertoire. Neither Borzakian nor anyone else at Reebok knew to what lengths Brown was about to go. The dunk. For Brown's first dunk, he lobbed the ball to himself, double clutched in midair and threw down a reverse dunk. Then he bent down and let the air out of the shoe. The crowd went nuts. Brown, unbeknownst to him or anyone in The Hive, had ignited a new era of the dunk contest. Before each of his next six dunks, Brown repeated the same process. Pump. Dunk. Pump. Dunk. Brown flew his way into the finals against Seattle SuperSonics high flier Shawn Kemp. Before the contest, Brown was sitting next to Kemp in the stands when a fan came over to them and asked about Kemp's haircut. Coincidentally, Brown had a haircut that was almost identical to Kemp's. The fan looked at Kemp and asked if the guy sitting next to him was his little brother. Kemp laughed. Brown didn't think it was so funny. "I was like, 'No, I'm not his little brother. I'm in the contest,'" Brown remembered. "[The fan said] 'Oh, you're Dee Brown.' That right there was kind of the extra little fuel I needed to get going." Pumping his shoes wasn't the only marketing ploy Brown wanted to unveil that night. The plan for his final dunk was for him to wear a Reebok Pump hat, dunk it and then dunk the ball with his other hand. But right before his turn, the NBA informed Brown that he couldn't wear the hat because it had a logo on it and therefore was considered a prop. He had a backup dunk, but he didn't think it was unique enough. “Deep in my heart, I knew I had to think of something different, more signature, more Michael Jordan free-throw-line-ish, Dominique windmill type of dunk that's iconic," Brown said. "Like, you see that dunk, or that type of dunk, you know exactly where it came from, it was the first one ever done." As Brown started running toward the basket, he decided to close his eyes. As he was in midair, he realized nobody would know he had his eyes closed, so he decided to put his hand over them, but his momentum kept carrying his arm forward, eventually moving his forearm over his eyes. “That was the first time I ever did it," Brown said. "I never practiced it before. Either I was going to make it and we're talking about it 30 years later, like we're doing now, or I was gonna miss it and we're going to talk about it 30 years later, remember that dude who tried to dunk without looking and hit the side of the backboard.

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