@fastcompany: Most corporate outreach fails because brands insist on lecturing their audience rather than engaging them. Ziad Ahmed, VP Head of Next Gen at United Talent Agency, founded a youth-led agency to bridge this gap and argues that the current disconnect stems from a refusal to include young voices in the creative process. To stay relevant, companies must transition from one-way messaging to active partnership with the demographics they're targeting. Watch the full interview at the link in bio. #fastcompany #genz

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