"I'm an accountant" feels honest. "I help small business owners keep more of what they earn" feels like a sales pitch. That's the objection everyone has. Here's why it's still the better answer 👇 When someone asks "So, what do you do?", they're not really curious about your job. Small talk is quietly about them. Their brain is asking: does this person connect to my world? Can I relate, learn something, or use this? A job title gives them nothing to work with. "Accountant" is a box. They nod, file you away, and move on. A result gives them a door. "I help small business owners keep more of what they earn" makes them think of their brother-in-law's company, their own taxes, a friend who just started something. Now there's a conversation. This isn't a networking trick. It's the most basic rule in business: people don't buy what you are, they buy what you do for them. Companies figured this out decades ago. Most people just never apply it to themselves. How to make it not sound cringe: → Keep it to one sentence → Say it casually, like it's no big deal → Make it true. Don't inflate it. → Then hand it back: "What about you?" The formula: who you help + what changes for them. "I work in IT" → "I make sure a hospital's systems don't go down at 3 a.m." "I'm in sales" → "I help companies find their next big client." "I'm a teacher" → "I get 14-year-olds to actually like math." Write yours in your notes app tonight. Say it out loud once. Next time someone asks, you're ready. Save this before your next event 📌 This is one of the rules from The Unwritten Rules. Link in bio. - @opulcess