@mr.paidsocial: This story goes back to 2018 and 2019. We were having success with Snapchat ads, then got into TikTok's advertising beta and tried creative we'd already been working on. Much of that UGC translated well. In the clip I remember spending about $20,000 a day at one point. That's historical spend from that experience, not a suggested starting budget or a claim about profit. The useful question for another platform test is: what have you already learned from making creative? 1.) Pick a specific video or idea you want to try. Be clear about what you think is worth carrying over. 2.) Check the new placement before reusing the file. Look at framing, captions and any references that only make sense on the original platform. 3.) Adapt the call to action so people can actually follow it where they're watching. 4.) Evaluate the new test on its own results. The original platform's outcome doesn't prove what will happen elsewhere. Those are ways to approach a new test; the video itself is my account of an early TikTok experience. Being early was part of that story, but it isn't a guarantee. You can find the example in this video and the steps above in this description. Start with the creative you already have and decide what needs to change for the next placement.
