@build_in_public: One of the ways Google develops trust for a website, people searching the website's brand name, clicking on its results. This can even make the website do better in Google. This is a dark thing people are doing to manipulate this: “Publish job listings with your brand name with no link. Applicants search your brand name on Google to find you. The more people search for you, the more Google trusts you.” - Shared by Ira Bodnar, def give her a follow. A non-manipulative thing to do instead: make cool videos where people want to search your brand. My brand is Compact Keywords. Feel free to search it. #searchengineoptimization #blackhatseo #seo #digitalmarketing