It's not the fragrance. It's how you're applying it. 👀 A few things to remember: ✔️Layer with intention. Follow with Body Butter to lock in moisture and build on your signature scent. ✔️Prep your skin. Start clean, exfoliate regularly, and apply your Body Oil while your skin is still slightly damp. ✔️Finish correctly. Apply your Eau de Parfum to your pulse points. Don't rub. Let the fragrance develop naturally. Neck. Chest. Arms. Beard. ❌ Keep the body care products off your face. Confidence and attraction isn’t an accident, it’s formulated. Save this for your next grooming routine, and tag somebody who needs to hear it. 😂👑 - @crownedskinceo