@refunnel: Creator marketing is a relationship ecosystem. Treat it like one. That's how the team at High Camp Flasks sees it. Sure, automation can make recruiting, managing, and tracking creators much easier. But knowing which creators are right for your brand, understanding what makes their content special, and building relationships that lead to better collaborations still require a human touch. And as more brands race to automate their creator programs, that distinction is becoming increasingly important.

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Friday 06 November 2026 12:00:08 GMT